YUHEI SUZUKI

[CHALLENGE]

Shifting from traditional media to digital media marketing.

Including clients, we all know that the traditional media such as newspaper ads or posters on the train are dead. Instead of using all the budget for those media, our team proposed a campaign plan mainly online. We broke the rule of this industry because they have a strong belief in traditional media and have never tried a digital campaign before.

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[IDEA]

Making dreams come true through collaboration.

What I loved about them individually was that I felt they were collaborative naturally and had a passion for helping others. I created a campaign slogan “Joint of our Dreams.” which describes their character and business style "joint" venture - they collaborate with several companies in doing business. Also, this slogan implies to promote for new companies to work with.

The online video, tells how Sankei Building is dreaming of creating a better world by working with its partners. On the landing page, it shows the dreams that came true in the past. This page will continue to update.

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[RESULT]

The CPCV（Cost Per Completed View）of the video I created was 60% higher than the goal our team had set. My contribution to the creative was highly evaluated by the client.

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[EXECUTION]

Film / Yahoo! Ads / Web Banners / Youtube Ads / Facebook Ads / Landing Page / Digital Signage / In-bus Display / Radio Commercial(also on internet radio)