PYLORI CHECK-AID
Breakthrough Idea To Prevent Stomach Cancer
This idea was sent for the Young Lions domestic competition in Japan. It showed merit and went to clinical testing. If approved, it will be carried out.
*Generally it takes about five to ten years for approval.
CLIENT
Preventive Medicine Promotion Organization（予防医療普及協会）
Currently conducting clinical testing
ROLES
Creative Director, Art Director, Designer
CHALLENGE
Even though stomach cancer is the third biggest cause of death in Japan, people don’t know much about this cancer. Many people think this is someone else’s problem; nobody doesn’t care. Due to low awareness, most people imagine having a checkup is not an easy thing to do. The challenge is to create a campaign that shows how easy to have a Helicobacter pylori check.
IDEA
Create a unique adhesive plaster called Pylori CHECK-AID. This could protect wounds from friction or bacteria like other normal adhesive plaster, but also could take a Helicobacter pylori check by providing blood from wounds by sending it to a designated hospital. An email with a result would be sent to the person later. If the result is positive, the email will show the nearest place to see a doctor. This idea could lower the bar to take a checkup for people.
The PDF below is the actual concept board that I have submitted for the Young Lions domestic competition in Japan.
「ピロリ・チェックエイド」
ホリエモンやPARTYの中村洋基さんと協同でプロジェクト進行中。もともとはヤングカンヌ国内審査の課題だったが、効果が見込まれ、実施に向けて臨床試験を行なっている。
お題は、胃がんの原因になっているピロリ菌の検査のハードルを下げること。アイデアは、普段料理などをしていて出血したときに、普通のバンドエイドでなく代わりに「ピロリ・チェックエイド」を使用し、使用後にそのまま指定機関へ郵送するだけで検査ができるというもの。そのバンドエイドもピロリ菌キャラクターがヤラれたように見せ、拡散を狙う。
Occasion:
2016 YOUNG CANNES COMPETITION JAPAN CYBER / Participant. The idea showed merit and went to clinical testing. If approved, it will be carried out.
2016 ヤングカンヌ サイバー部門 国内審査 / プロジェクト実施へ
