YUHEI SUZUKI

TRANSFORMATION

Visualizing Kuraray Technology 

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Data has revealed that business decision-makers at manufacturing companies in the United States, Europe, and Japan have recently faced a dilemma. They are being asked to produce eco-friendly, sustainable products while keeping costs low. In the industry, it's common knowledge that making products sustainable often results in higher prices.

Collaborating with Kuraray can be the solution to this challenge, thanks to their innovative technology. However, Kuraray's awareness and understanding are low, making it difficult for them to assist manufacturing companies. To address this, we launched an advertising campaign series in the United States, Germany, and Japan to introduce their technology.