ONLINE JAPANESE BAR "SNACK SMAKO"
A Website That Only Opens 18:00-24:00
CLIENT
Smart Cheese / Meiji / 2017
ROLES
Art Director, Designer
Art direction, design, web direction, concept making, ideation for the unique recipe, presentation, and planning for tweets.
STORY
We opened a SNACK BAR (a Japanese bar) on a website that only opens between 18:00 to 24:00 to position Smart Cheese as “the best partner with alcohol”. Sumako dressed in Mama-san style, who is a symbolic elderly woman in snacks, and navigated the campaign. Customers can order from the website menu, via tweets. We would select one winner who ordered from this website and can get a traditional snack signboard with your name on it for free.
Organic Tweets / Website(PC and Smartphone)/ Web Banner
Campaign Logo / Website
Recipe Ideas
Present
A Japanese traditional Snack sign with your name.
